Indesit Appliances

Indesit is sold 36 countries throughout the world and 350 million people are aware of its existence. Indesit seems to be a low-cost brand and the appliances are often treated by repairers as more or less throw-away. Low prices have fuelled volume sales.

Many don't really see Indesit for being as large as they are but, they are one of the largest domestic appliance producers in Europe. In the UK alone they have a 38% share of the home laundry market (industry figures, 2010) and an almost 15% share of the entire European appliance market. It is a massive company.

Indesit: in the UK

In the UK we suspect that the large market share that Indesit has is driven purely by the Hotpoint brand name as many people do not realise that the Hotpoint branded appliances are no longer British or made in the UK.

During 2014 however the entire Indesit Group was bought by Whirlpool who have effectivley taken control of the company. Traditionally both Indesit and Ariston have been at the lower end of the market trading purely on volume. Creda has for some time been used as a vehicle to access the low price volume market along with the old English Electric brand which is rolled out now and again.

Hotpoint is being traded in the low to mid sector of the market with some exceptions, such as the new Aqualtis machines which appear to be aimed squarely at Bosch. That aim appearing to be to push the Ariston and Hotpoint names to a more premium footing and leaving the others at the lower end of the marketplace.

Indesit's SucessInnovation and design in a unique line. Indesit presents prime, the new co-ordinated range of freestanding and built in appliances. Styled by the italian designer Giugiano, prime is not just beautiful, it also provides functional and practical solutions. Available in a choice of finishes it combines perfectly with the latest trends in design, simply stylish, original, prime fits set in all modern kitchen settings with digital technology and a premium feel.