Haier X Series 11 HW110-BD14397UUK 11kg 1400rpm Washing Machine – White
The Haier X Series 11 HW110-BD14397UUK is a premium freestanding washing machine designed for households demanding exceptional capacity, efficiency and intelligent fabric care. With a generous 11kg drum, 1400rpm spin speed and highly efficient A-rated performance, it is ideal for large family loads, bedding and everyday laundry. Advanced features including Ultra Fresh Air, AutoDose, Direct Motion Motor, AI-powered washing, Refresh technology and Wi-Fi connectivity through the Haier hOn app provide an intelligent and convenient laundry experience.
Key Features
Feature
Description
11kg Washing Capacity
Extra-large capacity provides plenty of room for large family loads, towels, bedding and bulky laundry.
1400rpm Spin Speed
Powerful spin performance removes more moisture from laundry to help reduce subsequent drying times.
Exceptional Energy Efficiency
Designed to use significantly less energy than the minimum threshold for an A-rated washing machine, helping reduce running costs.
Ultra Fresh Air
Circulates fresh air through the drum after the cycle has finished, helping keep laundry fresh for up to 12 hours.
AutoDose
Automatically dispenses the appropriate quantity of detergent, helping reduce waste while simplifying everyday washing.
Direct Motion Motor
The motor connects directly to the drum without traditional belts and pulleys, helping reduce vibration, noise and energy consumption.
AI-Powered Care
Intelligent technology detects the fabric type and load size and optimises washing settings for effective cleaning and garment care.
Smart Dual Spray
Automatically sprays the door window and gasket during the rinse cycle to help prevent detergent residue and dirt from accumulating.
ABT Antibacterial Technology
Helps protect key areas such as the detergent drawer and door gasket against mould and bacteria.
Refresh Programme
Uses vapour technology to refresh garments while helping reduce odours, allergens and creasing.
Pillow Drum
Specially designed drum surface allows fabrics to glide gently across the surface, helping protect delicate garments.
12 Stain Options
Dedicated stain options help optimise washing performance for different types of stubborn marks and soiling.
Interior Drum Light
Illuminates the large drum to make loading and unloading easier and helps prevent smaller garments being left behind.
Wi-Fi & Bluetooth Connectivity
Connects to the Haier hOn app for remote control, programme monitoring and access to additional smart functionality.
16 Programmes
A comprehensive selection of programmes provides suitable care for a wide variety of fabrics and laundry requirements.
24 Hour Delay Start
Allows the start of a programme to be scheduled up to 24 hours in advance.
Technical Specifications
Specification
Value
Model
HW110-BD14397UUK
Commercial Code
HW110-BD14397U1
Product Code
31020198
Series
Haier X Series 11
Product Type
Freestanding Washing Machine
Colour
White
Door / Bezel Colour
Black
Loading Type
Front Loading
Washing Capacity
11kg
Maximum Spin Speed
1400rpm
Energy Efficiency Class
A
Energy Consumption
32 kWh per 100 Eco 40-60 cycles
Water Consumption
47 Litres per Eco 40-60 cycle
Spin-Drying Efficiency Class
B
Noise Level – Spinning
70 dB(A)
Noise Emission Class
A
Motor
Direct Motion Motor
Drum Material
Stainless Steel
Drum Volume
78 Litres
Number of Programmes
16
AutoDose
Yes
Steam / Refresh Function
Yes
Ultra Fresh Air
Yes – Up to 12 Hours
Connectivity
Wi-Fi + Bluetooth
Compatible App
Haier hOn
Controls
Touch Controls
Delay Start
Up to 24 Hours
Eco 40-60 Programme Duration
3 Hours 58 Minutes
Voltage
220–240V
Dimensions (H x W x D)
850 x 595 x 679 mm
Cabinet Depth Excluding Pipes & Door
629 mm
Net Weight
79 kg
EAN
6921081504642
Warranty
10 Year Warranty – Registration and terms may apply
Ideal For
Large families requiring an extra-generous 11kg washing capacity.
Households regularly washing bedding, towels and larger laundry loads.
Customers looking for exceptionally efficient A-rated washing performance.
Customers wanting automatic detergent dosing for greater convenience.
Open-plan homes benefiting from the quiet Direct Motion Motor.
Smart homes wanting Wi-Fi connectivity and control through the Haier hOn app.
Busy households benefiting from Ultra Fresh Air keeping laundry fresh for up to 12 hours after washing.
Product Summary
The Haier X Series 11 HW110-BD14397UUK is a premium 11kg washing machine combining exceptional capacity with intelligent technology and impressive energy efficiency. Featuring a 1400rpm spin speed, 78-litre drum, Direct Motion Motor, Ultra Fresh Air, AutoDose, AI-powered fabric care, Refresh technology, Smart Dual Spray and hOn smart connectivity, it provides an advanced laundry solution for busy modern households.
Please call Paul Davies Kitchens & Appliances for any more information 01204 387767
Extra Dry, Quick wash, Eco, Delay Timer, Auto Dosing, Time remaining Display, sensor drying, Pre -iron, Steam fresh, variable spin, Steam programme, Sensitive Plus, Silent System, Dual Sense, Steam Technology
Product Type
Washing Machines
Load Capacity
11KG
Colour
White
Energy Rating
A Rated New
availability
Out Of Stock
Width (cm)
60
Depth (cm)
68
Delivery
Delivery & Installation
Simply browse through our wide range of products and add your desired items to the cart. When you proceed to checkout, we will prompt you to enter your postcode. This step is important as it allows us to provide you with accurate information about available installations and pricing specific to your location and product.
Once you've entered your postcode, you will be presented with a comprehensive list of installations along with their corresponding prices. This ensures transparency and helps you make an informed decision based on your needs.
After selecting your preferred installation option, we will then offer you a selection of available delivery slots. You can choose the date that best suits your schedule. Each delivery slot will be associated with a specific price to provide you with a clear understanding of the associated costs.
Local delivery and delivery from manufacturers are often FREE.
We believe in offering a seamless and transparent shopping experience, enabling you to easily add products to your cart, view installation options and pricing, and select a convenient delivery slot. Should you have any questions or need assistance at any point, our dedicated customer support team is ready to assist you.
Simply browse through our wide range of products and add your desired items to the cart. When you proceed to checkout, we will prompt you to enter your postcode. This step is important as it allows us to provide you with accurate information about available installations and pricing specific to your location and product.
Once you've entered your postcode, you will be presented with a comprehensive list of installations along with their corresponding prices. This ensures transparency and helps you make an informed decision based on your needs.
After selecting your preferred installation option, we will then offer you a selection of available delivery slots. You can choose the date that best suits your schedule. Each delivery slot will be associated with a specific price to provide you with a clear understanding of the associated costs.
Local delivery and delivery from manufacturers are often FREE.
We believe in offering a seamless and transparent shopping experience, enabling you to easily add products to your cart, view installation options and pricing, and select a convenient delivery slot. Should you have any questions or need assistance at any point, our dedicated customer support team is ready to assist you.
Google Reviews
07 Sep 2026
Mark Cuthbert
29 Aug 2026
Absolutely fantastic service. Nipped in for a cooker and fridge freezer. Both items in stock and I was able to take with me. The price was as good as I could have hoped. Overall the experience was fantastic.
Matt Waite
05 Aug 2026
A great electrical store, with lods of choices, the sales people are very knowledgeable and go out of their way to help you decide what best suits, everyone was very freindly, will definitely be going back 😀the guys who fitted our new oven went above and beyond to fit our new oven 😀
Karen Burrows
05 Aug 2026
The sales team followed up well; the logistics company called before delivery and was polite.
Noel Tsui
04 Aug 2026
Excellent service and understanding of our requirements from Lucy. Delivery as promised and excellent fitting service from Gavin. "As it says on the tin".
Aidan O'Donohoe
04 Aug 2026
Lovely oven, delivered on original date specified, good polite service, good price
Lesley Dawber
04 Aug 2026
Staff very helpful . Good range of products. Delivery and fitting excellent.
Joyce Colclough
10 Jul 2026
The best around and great staff, perfection.
Bill lawson
09 Jul 2026
Excellent customer service.
Thanks so much.
New washer being delivered and set up tomorrow.
Philip Procter
25 Jun 2026
Excelente.
I have driven from Chester to Bolton for an item.i couldn't get anywhere else.
Costumer service was brilliant on the phone and in store.
The store assistant Susan was brilliant. Friendly and helpful from phone call to in store service.
A great store appliances to suit your every home needs. Highly recommended.
I most certainly will be back to do more shopping with this Excelente company.
Carlos Da Costa
24 Jun 2026
Excellent quality and fitting and communication and organisation
david lord
07 Jun 2026
Great experience! John provided amazing services. 10/10
Will
03 Jun 2026
Excellent service from ordering my cooker to receiving it. Kept updated from start to finish. Arived on time and in perfect condition. Happy customer. Will order again for my electrical items. Thank you
Lindsay
20 May 2026
Called in this morning to purchase a new washing machine. Max assisted us and was very knowledgeable about the products we were interested in and was extremely courteous and helpful.
Julie Beaman
11 May 2026
As a person who has been a customer of the company for the last eleven years plus, all I can say is Wow.
Never once have I had a bad experience in the premises, the staff are very helpful and polite,and very courteous and friendly.
And the delivery driver what can I say but awesome, I found over the years nothing was to much trouble for the man.
I would highly recommend the premises to any person who is looking for a good quality electrical or gas product.
So much so I will be going back soon for a new piece of electrical equipment I want.