Panasonic Appliances


Brand Story

The employees of Panasonic are enthusiastically taking on a host of social issues to bring “A Better Life, A Better World" to fruition. Here you can enjoy stories that convey their passion and ingenuity.

Panasonic UK was established in 1972. Since then the company has grown substantially and become a leading supplier of consumer and business related electronics products. Its headquarters are located in Bracknell, Berkshire. The company currently employs more than 400 staff.

In various spaces and areas, such as homes, communities, businesses, journeys and automobiles, we will continue to work hard to offer new value for better living, and help realize "A Better Life, A Better World" for each individual customer.

Operating Worldwide

Panasonic operates in more than 35 countries across Europe and the CIS region and is headquartered in Amsterdam, The Netherlands. With marketing, sales and other operations located in Wiesbaden, F.R.Germany.
In Europe and the CIS Panasonic employs more than 11,000 people in sales, marketing, manufacturing, design and lifestyle research as well as R&D centres and support companies. European business operations started in 1962, when Panasonic established its first sales office in Hamburg, F.R.Germany.

Going forward as well, based on our innovative electronics technology, we will provide a wide variety of products, systems, and services, ranging from consumer electronics products to industrial devices, building products, and housing.



Our mission at Panasonic is to contribute to society in a positive way. This is Panasonic’s Basic Management Philosophy which expresses the purpose of our business activities as well as the purpose of our existence. It forms the foundation of all our business activities, including people, capital, and commodities, all of which come from society.


This is also the very essence of the Panasonic Group’s sustainability philosophy. As we stand at historical turning points in many areas today - socially, economically, environmentally - Panasonic will continue to contribute to society by solving environmental problems for a more sustainable world.

Panasonic has been creating a number of innovative products and solutions and has been collaborating on projects which contribute to the decarbonisation of society. From Smart City projects, to intelligent energy technologies, Panasonic’s environmental business activities are a key strategic pillar for the organisation globally.

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