Dyson Appliances


Overview of Dyson

Dyson Ltd is a British technology company that designs and manufactures heaters, bladeless fans, hand dryers and vacuum cleaners. It was founded in 1978 by James Dyson and has grown to be among the crème de la crème in its industry with thousands of customers in over 100 countries worldwide.

Dyson bought a Hoover Junior vacuum cleaner later that year and yet again got disappointed with its vulnerability to breakdowns as it lost suction over time and clogged quickly. He disassembled the machine and realised the cause of the problem was a layer of dust in the bag that clogged the fine material mesh preventing the appliance from working properly. In a bid to come up with a better and more efficient vacuum cleaner, he visited a sawmill in the neighbourhood and learnt how large industrial cyclones could remove sawdust from the air. He opted to try the same principle in a vacuum cleaner. He replaced the bag in his Hoover Junior with a cardboard cyclone, only to realize it was a far much better option as it picked more dust and proved more resistant to breakdown. The bagless vacuum cleaner was born.


More than 15000 people are currently working in the company with a revenue of $7.3 billion as of 2019. After all these things James had to face as an engineer, he wants to make a comprehensive and smooth road for the next generation of engineers.


Dyson’s mission behind creating such outstanding machines is to solve people’s problems. The company encourages the new generation of engineers to think innovatively. Engineers are the ones who solve the problems of the world. In the words of James Dyson, people at Dyson come together to work and make better technology rather than just focusing on making money.


Dyson has always focused on promoting innovativeness and developing pioneering new technological development. The company emphasizes three core values: be brave to explore new things, curiosity, and excitement to discover new things. To provide outstanding technology to the people, Dyson also focuses on transforming itself while keeping the spirit of continuous improvement and desire to achieve perfection alive. With the help of a logical approach and ingenious thinking, the company has made some amazing developments. Let’s understand Dyson mission and vision statement in detail.

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